COS-V
Projects

Handicraft Promotion Programmes

AMBEDKAR HASTSHILP VIKAS YOJANA (AHVY)

Activities

OBJECTIVES

This project has been formulated with an aim to generate -
  • To improve the present levels of income & social economic status of artisans of the rural area.
  • To provide education and training of standard quality so that desire community be at par with this generation.
  • To rejuvenate the traditional art of handprints with improved technology in natural dyeing and handprint techniques on fabrics ranging hosiery to silk, crape, jute, cotton and tussar.

ACTIVITIES UNDERTAKEN

Different Skill Upgradation Programmes were being carried out to help the Rural Artisan clusters to meet the Market demands for Handicrafts. Such programme explores new designs, concepts of product diversification, improved production techniques including improved equipments & raw materials.

The key activities undertaken this year regarding Skill up gradation of Artisans were-

  • One Skill up gradation Programme
  • One design & technical development Programme
  • One Entrepreneurship Development Programme
  • One Craft Exposure Tour
  • Tool kit distribution Programme

 

CRAFT EXPOSURE TOUR

Craft Exposure Tour of 20 Women Artisans for 3 days was conducted to Kala Raksha, (Which was initiated by “Judy Frater”) Bhuj, Gujarat. Kala Raksha Trust is a grassroots social enterprise and is dedicated for preservation of traditional arts and holistically encourages artisans. The purpose behind organizing this Exposure Tour was to develop Innovativeness in these artisans. It has been experienced that there is an enhancement in knowledge concerning finishing and better quality products with sense of ergonomy .

DESIGN & TECHNICAL DEVELOPMENT PROGRAMME

Basic and essential segment of any Handicraft is its Design and the Technology involved into it. To encompass this feature craft of Hand block printing was organized for 30 artisans. This includes awareness about color & design sense in regard to the market needs.

National level Designers Ms. Sushmita Dutta & Mr. Vikram Charan Singh from National Institute of Design, Ahmedabad have 7 contributed a lot in this segment.

ENTREPRENEURSHIP DEVELOPMENT PROGRAMME (EDP)

Entrepreneurship Development Programme (EDP) was organized with a group of 30 participating women artisans belonging from a very small village, therefore, they experiences a major exposure during the EDP. Artisans learned the key business principles like Development of Business Plan, Team Management, Marketing, Packaging and Advertising their products. Such an EDP was significantly motivates artisans and as well contributed in widening knowledge & broaden their horizon.

SOCIAL SECURITY FOR RURAL ARTISANS

COSV encompasses Rural Artisans to bring newer avenues for their Sustainable Livelihood and at the same time to secure family concerning to Health, Education economically and socially.

All the women artisans have been provided with Artisan Identity Cards issued from Development Commissioner, Handicrafts which are proven as long term asset for availing benefits from many of the Government Schemes Life Insurance of all the Artisans has been covered with Reliance General Life Insurance, they have been also enrolled with Janshree Bima Yojna and their children are getting benefit of Education Scholarship from Shiksha Sahyog Yojna.

TOOL KIT DISTRIBUTION

Inception of new & innovative technology in practice of Artisans is the basic objective of Skill Upgradation Training Programmes. Improvise the efficiency of artisans and to make them user friendly with modern techniques, Skill Upgradation Training programmes ends with the distribution of Tool Kit.

The artisans of Akola uses minimum infrastructures like- for printing Phentiya* they use a stone slab with no fixtures like Pin etc, they sit on the floor and dig a whole in the ground for leg space this process becomes labour intensive with very less production. This process is ergonomically in correct for body posture .

DESIGN & TECHNICAL DEVELOPMENT PROGRAMME
(OTHER THAN AHVY)

15 days programme encompassing 4 phases of Design, Technical & Prototype Development programme was organized in assistance with Commissioner Handicrafts, Ministry of Textile.

With a basic objective of Design & Technical Development on various aspects of handicrafts, 30 women artisans were benefitted. At first artisans were given basic idea about embroidery, and then they were allowed to develop different swatches of different embroidery. In the end prototype were developed.
Note : * Phentiya has a strong social and symbolic meaning.
19 The use of phentiya is infused with a sense of sacred for the local communities.


MARKETING EXHIBITION

To display and make the forward linkages for artisans, a seven days massive exhibition was organized from 21–28 Sept 2011 at Celebration Mall, Udaipur. The exhibition was inaugurated by Dr. Girija Vyas (Ex Chairman NCW & MP – Chittorgarh) and District Collector Sh. Hemant Gera.

Four craftsmen were invited with their products, ranging from embroidery, Jewelry, Patch Work, Applique, Puppet Block Print, Wood Craft, and Miniature Craft. 11 stalls were allocated to showcase their creativity.

Exhibition was well advertised, that resulted appreciation from approximately 20,000 visitors & buyers. Special feature of exhibition was Live Demonstration & Sale of handicrafts items by artisans and during a week artisans received orders of Rs. 4.92 LACS.

Ambedkar Hastashilpa Vikas Yojana- Action Plan At A Glance

Interventions Skill Up Gardition
Traning Programme
Design & Technical
Development
Workshop
Design & Technical
Development
Workshop
Entrepreneurship
Development
Programme
Publicity
2009-10 4 Events
80 Beneficiaries
2 Events
60 Beneficiaries
     
2010-11 3 Events
60 Beneficiaries
2 Events
60 Beneficiaries
  1 Event
20 Beneficiaries
Through
Brochures
& Catalogues
2011-12   2 Events
60 Beneficiaries
1 event
20 beneficiaries
   
2012-13       1 Event
20 Beneficiaries
Through
Brochuers
& Catalogues

Swot Analysis of Akola Handicrafts at a Glance

STRENGTHS WEAKNESS OPPORTUNITIES THREATS
  • High concentration of
    skilled block print
    artisans “Chippas”
  • Natural dyed products
    are extremely good for
    skin and health
  • Low capital requirement
  • Heavy machinery and
    no power required
  • Traditional craft can
    cater to all times of
    fashion
  • Products have good
    potential
  • Technologically
    backward
  • Lack of proper
    technical & marketing
    support
  • Absence of new
    designs
  • Products not in
    accordance with the
    demand of the market
  • Inadequate infrastructure
  • Lack of research &
    development work
  • Lack of awareness
    among the consumers
  • Lack of finishing in the
    products
  • Good substitute of
    screen printed fabric
  • High demand in the
    urban market, ready to absorb products with prices which are
    competitive and cost
    effective
  • Tremendous employment avenues.
  • Will prevent migration,
    can introduce backward migration
  • Greater employment
    opportunities for women.
  • Improvement in socioeconomic
    conditions of rural masses
  • Screen printed fabric
    cheaper in price, thus reducing the demand for natural dyed products
  • Natural dyeing is
    labor intensive and
    tedious process
  • High competition with diversified fabrics of screen printing
  • High cost of production process
  • Rigidity among artisans in changing from traditional designs to contemporary designs

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